The full shop
The complete shop — every service gets its own page, including air fills and gear, which are the reasons a diver comes back month after month. Heritage voice: Brooklyn's dive shop, since 1991. Run by divers, for divers.
Website proposal
Same content, two different approaches. Have a look at both.
Either direction can be delivered in English and Spanish. The Spanish pages are fully built out on The full shop so far — that is build order, not a difference between the two options.
The complete shop — every service gets its own page, including air fills and gear, which are the reasons a diver comes back month after month. Heritage voice: Brooklyn's dive shop, since 1991. Run by divers, for divers.
Leaner, and aimed at how people actually search — the page title leads with Scuba Diving Shop in Brooklyn, NYC rather than the business name. Wider reach voice: New York's dive shop.
Scan to open this page on your phone and try both designs on a real screen.